Greenwashing: How to Spot and Avoid Fake Eco Brands
More people want eco-friendly products today. That’s good. But it also means many companies pretend to be “green” even when they are not. This trick is called greenwashing . It misleads customers and makes real sustainability harder. In this blog, you’ll learn what greenwashing looks like, why brands do it, and how you can avoid falling for it. What Is Greenwashing? Greenwashing happens when a company claims to be eco-friendly without real action behind those claims. Some brands use green colors, nature images, or words like “natural,” “pure,” or “clean” even when their products harm the environment. They want to look responsible because it helps them sell more. But real sustainability needs more than pretty labels. It needs transparency, proof, and long-term effort. Why Do Brands Use Greenwashing? There are a few simple reasons: 1. Eco-Products Sell Better People want safer, cleaner, and more ethical products. Brands know this, so some try to appear green without cha...